Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Boomers’ Wants versus Needs
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to get real about Boomers. What they want and expect versus what they need now and in the future are likely [...]
Sisterhood, Dresses & Success
Countless posts, podcasts and videos have been celebrating the contributions of women in the last four weeks. Sabal Group contributed a two-part interview recognizing three new solopreneurs. (Here’s part one. And here's part two.) Looking back as I consider everything seen and shared, two unrelated things struck me as the [...]
Leading with Passion: Women Solopreneurs Part 2
Stepping up and choosing to become a leader takes courage, imagination and a vision. That’s just the beginning. For Natalie, Morgan and Natasha, “That” moment, when they first considered becoming a women-owned business, was a watershed moment. Nothing is ever the same. From then on, it defines who they are, [...]
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