- Consumers are 24% more likely to convert if they see your ads on a variety of channels, such as in an email, a display ad, and a social media post or ad?
- That 74% of consumers prefer to connect with brands and businesses through omnichannel marketing?
- That omnichannel shoppers spend 10-30% more than shoppers who only see your brand messaging on a single channel or platform?
Sabal Group specializes in omnichannel marketing. We believe the omnichannel approach creates an effective, holistic marketing strategy that speaks to actual individuals instead of a faceless and nameless audience. Each aspect of our work focuses on real people. Real people who are your current customers, and people who have the same attributes and interests as your current customers. We believe you’ll see higher rates of conversion when you share your message with these individuals across the full spectrum of touchpoints that they prefer.
In order to meet your audience on the channels they prefer, you need specific data. You need their names, current postal and email addresses, the types of devices they use, their digital footprint, and information about their digital behaviors. And that’s just the beginning!