LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

Are You on the Right Platform?

I have a friend at another agency who surveyed 30 colleagues about their use of social media. The responses were a bit of a surprise. Research indicates the average American has eight social media accounts (nine if you’re 16-24 years old). But her 30 colleagues use 1,176 social sites, which is ~35 accounts per person. (She wrote a post about it if you’re curious.) My point in bringing this up [...]

By |November 15, 2021|Categories: Marketing Strategy|Tags: , |

The Power of Data is in the Results

Data. It’s a simple word and a complex subject. If you met me at a conference and asked what I do, I’d tell you I use data to help my clients succeed. It’s a good sound bite, it’s true, but it’s just the tip of the iceberg. It’s also one of my favorite subjects. So grab a cup of coffee and let’s talk about what data is and how it [...]

By |November 8, 2021|Categories: Data Modeling|Tags: , |

Data Makes the Difference

Have you ever heard a senior living marketer say, “Gee, I have too many leads!” No, me neither. We’ve all heard the standard litany about why it’s so difficult to develop and nurture leads in order to convert them.  Individual sales teams usually point to the long sales cycle, challenges with their website, or a lack of social media experience as the reasons why they struggle. For others, it’s a [...]

By |October 25, 2021|Categories: Data Modeling|Tags: , |

The Value of Specialization

How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies can fall into the same three buckets. For Sabal Group, we love getting down in the weeds. We live and breathe the tiny details, crunching the numbers, and diving into performance reports. It’s what we do, and it’s what makes [...]

By |October 18, 2021|Categories: Marketing Strategy|Tags: , |

Speaking to a Multigenerational Audience

Language evolves and moves on. It is an organic thing. It’s not stuck in an ivory tower, hung with expensive works of art.   E.L. James Words matter. It’s an obvious statement, but it’s something I’ve been thinking about recently. I have a colleague who has been researching milestones for each generation: key cultural and political moments that influence how they think and act. The Great Depression and world conflicts influenced [...]

By |October 11, 2021|Categories: Marketing Strategy|Tags: , |

Boxes, Rules, and Senior Living Marketing

If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound good, but it offers a false promise built on a fake idea. Here’s why I think it’s a bad idea to think outside the box. Boxes Provide Structure Is there really anyone thinking inside a box? Where’s the box? Who [...]

By |September 27, 2021|Categories: Senior Living|Tags: , |

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