LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

From Sweetheart to President

Men and women are different. I know, that’s not earth-shattering news. But as simple as that statement is, it is also a profound reality. Men and women are different. That’s why it’s still news when a woman is the first to do something. It’s forever linked to those who break a specific barrier or glass ceiling. It’s why Kamala Harris will never be known simply as the 49th vice president. [...]

By |April 5, 2021|Categories: Senior Living|Tags: , |

Female Leadership Matters

It’s March and for 31 days, everyone is celebrating women. Big brands have rolled out their annual ode to women with varying degrees of success (we’re looking at you Burger King). As usual, most of these ads run during the month and then fade away. Here we are in the 21st century, and the role of women, our place in society, the challenges we face, are relegated to a single [...]

By |March 31, 2021|Categories: Sabal Group|Tags: , |

Spring Cleaning for Your Marketing Initiatives

Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior living marketing initiatives. Over the last year, many senior living communities moved to increased digital choices out of necessity. The pandemic forced everyone to pivot, and without enough time to strategize, there’s a chance your marketing initiatives were reactive instead [...]

By |March 22, 2021|Categories: Senior Living|Tags: , , |

New Marketing Ideas for 2021

If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a time when we can’t ignore the elephant in the room. Arguably one of the most optimistic, Jeep’s ad with Springsteen spoke to our hope of reuniting the country, but there wasn’t a single person visible in the ad other than [...]

By |March 15, 2021|Categories: Marketing Strategy|Tags: , |

Is USPS Impacting Your Direct Mail Campaigns

The pandemic has impacted everything from how we live to the pace of snail mail. As we’ve worked and shopped from home, the post office has seen an onslaught of packages. Personnel shortages and the availability of sorting machines has extended delivery times over this last year. As such, the United States Postal Service (USPS) has fallen behind on expected delivery times. Individuals and businesses are suffering as the result [...]

By |March 8, 2021|Categories: Marketing Strategy|Tags: , , |

Finding Your Target Audience

Google’s new rules for the “housing” industry include restrictions for targeting your audience by zip code, age, gender and marital or parental status. As a result, senior living marketing professionals face a greater challenge when trying to identify and isolate their target audience for PPC campaigns. The experts at Sabal Group use a variety of targeting methods that comply with Google’s new regulations, including focused keyword targeting, remarketing and list [...]

By |February 15, 2021|Categories: Digital Targeted Marketing|Tags: , , |

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