LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

The Trust Gap for Senior Living

Senior living marketing teams face an endless stream of challenges. The sales cycle is years long. COVID-19 shut down in-person events. Competition is stiff and rising. The average cost per lead is higher than comparable industries. And now, you can add the polarization of science and healthcare to the list. I think it’s time to openly discuss how this will impact senior living in the years ahead. The Cult of [...]

By |September 13, 2021|Categories: Senior Living|Tags: , |

It’s Time to Think About Your Millennial Audience

If you listen to the hype, Millennials are responsible for killing off a long list of things beloved by Boomers. Everything from real napkins to landlines are disappearing because Millennials refuse to buy or use them. Familiar brands aren’t immune either. Downy Fabric Softener, Applebee’s, and Sam Adams have seen profits dip. Tiffany and Company has been impacted by a generation that is more frugal than previous ones. Even hotels [...]

By |August 30, 2021|Categories: Marketing Strategy|Tags: , |

Drip Your Way to Email Success

Boomers and Gen Xers both sang “you don’t know what you’ve got till it’s gone,” which, in a weird way, resonates with me when I think about an email drip campaign. I know, I know. But hear me out. In Joni Mitchell’s Big Yellow Taxi, she sings about the loss of the birds, bees, and trees, her old man, and paradise. In Cinderella’s glam metal rock ballad, the sentiment is [...]

By |August 16, 2021|Categories: Email Marketing|Tags: , |

A Cookie for Your Attention

There’s a revolution brewing that speaks directly to issues of online privacy. You might have heard something about it if you’ve been following privacy concerns and legislation such as the EU General Data Protection Regulation (GDPR). Online privacy has always been a concern. But the rise in tracking, hacking, and trading of sensitive information, and better educated consumers means we need changes. Big Tech is making changes that may benefit [...]

By |July 29, 2021|Categories: Digital Targeted Marketing|Tags: , |

Customized Marketing Produces Better Results

As a specialized industry, senior living demands nuanced marketing approaches. Rule changes in targeting your audience for social media and digital ads means it’s more and more difficult to meet the necessary customized approach needed for success. That’s one of the reasons we believe mass marketing solutions fail to drive qualified leads. And it’s why sales and marketing teams using these types of general approaches end up frustrated and unsuccessful [...]

By |July 26, 2021|Categories: Digital Targeted Marketing|Tags: , |

4 Small But Mighty Lessons from Small Business Owners

Senior living operators might be exhaling a collective sigh of relief with the widespread availability of the vaccines. But the industry is also facing tighter budgets and pressure to boost residency rates. We’ve all been changed by challenges we’ve faced over the last 18 months. What worked in the past isn’t working as well today for many marketing teams. If you’re looking for inspiration and insight on the best way [...]

By |July 12, 2021|Categories: Digital Targeted Marketing, Email Marketing, Marketing Strategy|

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