LISTen: Data Insights
We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!
LISTen: Data Insights
We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!
Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.
Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.
5 Keys to Better Email Marketing Results
Improving your email open and click-through rates isn’t impossible when you follow these 5 keys. Email has become a staple of digital marketing campaigns. We all know the upside to strong email marketing: the high ROI, ability to generate sales and customer loyalty. That’s why we see an average of 40 emails in our inbox every day. If you’re like me, before you click on an email, you’re scanning the [...]
Where is YOUR Audience?
Do you remember this classic PSA? The updated version should be: It’s 10am on a Monday. Do you know where your audience is? While the glib answer might be that they’re online, I think every marketing team needs to answer the question more specifically. All too often, we think we know where our audience is and the best way to reach them. “Common knowledge” says Baby Boomers want direct mail. [...]
5 Keys to Baby Boomer Marketing for Senior Living
Is your marketing approach keeping up with them? Baby Boomers have been changing the game their entire lives. As they enter their senior years, there isn’t a single aspect of modern life that hasn’t felt their impact. So it comes as no surprise that senior living and senior living marketing need to adapt to appeal to this generation. Here are 5 ways marketing to Baby Boomers demands a new approach. [...]
Target the RIGHT Audience
Albert Einstein said the definition of insanity was doing the same thing over and over but expecting a different result. Too many marketers are willing to throw good money after bad by repeatedly using an old strategy in the belief that these tired campaign tactics will drive new conversions. Spoiler alert! If you’re marketing today in the same way you did 5 years ago, failure is the name of your [...]
Capturing Ghosts: Remarketing to Anonymous Visitors
On any given day, dozens, hundreds or thousands of people visit your website as they’re searching for a solution, information or another reason. The sad reality is that for most websites, the majority of these people visit your site once and then disappear. They leave no mark of their passing other than being counted as an anonymous visitor. All the effort you expended to capture them has not paid off. [...]
5 Ways to Clean Your Database to Protect Your Investment
Your database of leads represents an investment of time, effort and resources. But is your investment paying off? Are you converting those prospects into residents or is your database a mishmash of incomplete and aging entries that simply languish in perpetuity? If your leads are just sitting there, month after month, cleaning up your database can help your investment pay off. Here are the five key steps you should take [...]
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