2020 brought with it unprecedented changes to almost every industry. We’ve adapted, learned to communicate effectively from screen to screen and gotten creative to solve problems. Flexible, agile and innovative businesses have found ways to be successful in the face of adversity. Carrying these lessons into 2021, Sabal Group and our holistic approach to omnichannel marketing can maximize the impact of your marketing efforts and set you up for success in the new year. We can help you achieve your marketing goals for 2021 by leveraging data to accurately identify your target audience, reach your audience effectively with consistent messaging across multiple touchpoints and generate qualified leads.
Leverage Data to Identify Your Target Audience
Sabal Group gathers data from the best, most reliable sources to build a list of potential customers for campaign targeting. We know marketing campaign success hinges on data accuracy, so we scrub the data and ensure that you receive clean and precise data to form a solid foundation for your omnichannel marketing. We time our data exports so we provide the most up-to-date data for your campaigns, maximizing their impact on potential customers. While there’s much uncertainty about what 2021 will bring, starting your omnichannel marketing with a highly targeted list of potential customers can put you on a path to success.
Consistent Messaging, Multiple Touchpoints
Once we have a foundation of clean and reliable data for targeting, we craft messaging that reflects your brand while providing vital information and incorporating a strong call-to-action. We deliver this messaging to your target audience in multiple ways, including display ads, retargeting ads, social media ads, direct mailers, and email marketing.
Data shows that marketing using three or more channels has a 287% higher purchasing rate than single-channel marketing, which is why we always recommend multiple touchpoints. We know the prospect of setting up an omnichannel marketing strategy may seem overwhelming. We help to ease that burden by serving as your partner. You can rely on us for guidance, comfortable in the knowledge we are putting our expertise to work for you to get the best results possible.
When you start with highly targeted lists and deploy the right messaging at each point of your customers’ decision journey, you generate the most-qualified leads. We measure campaign success by tracking email open and click rates, display ad click rates, and call-to-action responses, which might be phone calls, form fills, email list subscriptions, or visits to specific webpages. We’ll share this data with you and outline what’s working, what’s not and how we can improve results.
Sabal Group knows that when our partners succeed, we succeed. In the face of ever-changing protocols for social interactions and evolving rules for digital advertising, omnichannel marketing that leverages the strengths of each channel offers our partners the best route to growth in 2021. We look forward to connecting with you about how we can help you achieve your goals in the new year.