Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Resilience is My Superpower
We’ve all heard that we need to adapt or die in business. Netflix is a great example of a business that smartly pivoted to survive. On the other hand, Kodak failed the test. The best lesson I have learned while leading Sabal Group is the power of embracing change. It’s [...]
The Power of a Pivot
Watershed moments appear in every life. There are the personal ones like a wedding day or birth of a child. Then there are the public ones: Kennedy’s assassination; the moon landing; September 11th; the lockdown. Three months into our second year in business, suddenly normal was upended. Many industries were [...]
How I Got Here: Faith, Trust & You
January is always an interesting month. It’s the month named for Janus, the Roman god with two faces, looking forward and backward. He’s also the god of beginnings and transitions, doors and gates. So it’s fitting that Sabal Group was launched on January 17, 2019. Reflection brings perspective, so looking [...]
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