Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
The Value of Specialization
How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies can fall into the same three buckets. For Sabal Group, we love getting down in the weeds. We live and [...]
Speaking to a Multigenerational Audience
Language evolves and moves on. It is an organic thing. It’s not stuck in an ivory tower, hung with expensive works of art. E.L. James Words matter. It’s an obvious statement, but it’s something I’ve been thinking about recently. I have a colleague who has been researching milestones for each [...]
Boxes, Rules, and Senior Living Marketing
If someone gave me a nickel every time a marketing expert used “thinking outside the box,” as a marketing strategy, I’d be a very rich woman. That phrase might sound good, but it offers a false promise built on a fake idea. Here’s why I think it’s a bad idea [...]
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