Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Let’s Celebrate
January 17, 2024 is a big day for me and for Sabal Group. It’s our fifth birthday! And I think it’s something worth celebrating in big and small ways. Why? Because 20% of businesses fail in their first year, and 50% of small businesses have failed by their fifth year. [...]
New Year? New Marketing Strategy!
Happy 2024! The new year is only two days old, but so far it’s looking good! I hope that’s true for you as well. There are 363 days ahead of us that can impact your marketing funnel. Are you going to be facing another year of less than optimal results? [...]
Holiday Observations
Happy Holidays! Have you seen that buzzy holiday ad from Chevrolet? It manages to teach without preaching, tug at the heartstrings without being sentimental, and make a statement without using any images of new cars. Very impressive marketing. It also serves as a great reminder that the holidays are a [...]
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