Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Matchback Analysis Eliminates Guessing
There’s a lot of buzz about reporting going around because marketing teams need to measure the value of their campaigns. But which metrics matter? Is reporting impressions, click-through-rates, or likes enough? When budgets are tight, isn’t it more important to confidently tie a desired action to a specific email campaign, [...]
Thankful, Grateful and Blessed
November is a time to pause and reflect. Whether it’s for Thanksgiving or in preparation for the end of the year, these shorter days help us dig a little deeper. This year is no different., but this year is different. So many elements of life appear to be at a [...]
Grow Old with Me: Longevity and Senior Living
Surveys tell us 87% of Americans want to live healthier and longer lives. And 53% want to live to be 100 years of age. Driven by Millennials facing down their 40s and Boomers who’ve always believed they’re not going to grow up or grow old (depending on the tune of [...]
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