Senior Living Marketing eBook
Thriving in the Face of COVID-19, an eBook, is a collection of 12 articles Maribeth published on LinkedIn in the early months of the US lockdown. Each essay focuses on a different aspect of what content marketing teams, especially in the senior living industry, had to face. Examples of successful approaches, tips on how to pivot in a campaign that can no longer be sustained, and advice on how to weather a global pandemic are relevant no matter what challenge your team faces. We invite you to download the eBook and share it with your team.
Omnichannel Marketing Infographic
Omnichannel marketing has become something of a buzz term. If you’re in a position that requires you to explain what it means to non-marketing colleagues, Sabal Group has produced an omnichannel infographic outlining the benefits of this approach. Leveraging a holistic strategy instead of relying on a platform-specific approach to marketing offers a wealth of benefits to every marketing plan. You can share our omnichannel infographic with colleagues by downloading it! Just click on the thumbnail image to see the full graphic and download options.
Omnichannel Marketing Video
Explaining what Sabal Group does as a partner to our senior living clients can be a challenge unless you’ve read the entire website. So we’ve created a short video starring Louise, a prospective senior living resident and Lynda, her adult daughter. The video helps you visualize how omnichannel marketing develops more leads from a single campaign across multiple channels and platforms.
Data-Driven Marketing
If you’ve heard Maribeth speak or if you follow her on LinkedIn, you know she is passionate about data-driven marketing to individuals instead of faceless, nameless masses. She’s a stellar ambassador for personalized and customized strategies that rely on knowing who your ideal target audience is and then reaching them according to their preferences. We’ve put together a brief Data-Driven Marketing presentation for you to download and share. We hope it helps you understand our philosophy and approach to marketing.
Omnichannel Marketing
Omnichannel marketing is part of our DNA. That’s why we can help you target your ideal audience on the full range of platforms your audience prefers. These guides offer compelling reasons why you should be sharing your message on each type of platform:
Senior Living Marketing eBook
Thriving in the Face of COVID-19, an eBook, is a collection of 12 articles Maribeth published on LinkedIn in the early months of the US lockdown. Each essay focuses on a different aspect of what content marketing teams, especially in the senior living industry, had to face. Examples of successful approaches, tips on how to pivot in a campaign that can no longer be sustained, and advice on how to weather a global pandemic are relevant no matter what challenge your team faces. We invite you to download the eBook and share it with your team.
Omnichannel Marketing Infographic
Omnichannel marketing has become something of a buzz term. If you’re in a position that requires you to explain what it means to non-marketing colleagues, Sabal Group has produced an omnichannel infographic outlining the benefits of this approach. Leveraging a holistic strategy instead of relying on a platform-specific approach to marketing offers a wealth of benefits to every marketing plan. You can share our omnichannel infographic with colleagues by downloading it!
Omnichannel Marketing Video
Explaining what Sabal Group does as a partner to our senior living clients can be a challenge unless you’ve read the entire website. So we’ve created a short video starring Louise, a prospective senior living resident and Lynda, her adult daughter. The video helps you visualize how omnichannel marketing develops more leads from a single campaign across multiple channels and platforms.
Data-Driven Marketing
If you’ve heard Maribeth speak or if you follow her on LinkedIn, you know she is passionate about data-driven marketing to individuals instead of faceless, nameless masses. She’s a stellar ambassador for personalized and customized strategies that rely on knowing who your ideal target audience is and then reaching them according to their preferences. We’ve put together a brief Data-Driven Marketing presentation for you to download and share. We hope it helps you understand our philosophy and approach to marketing.
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