What is website visitor tracing?
This is an online service that can identify anonymous visitors to your website by matching the ID of a visitor’s computer or mobile device to listings in consumer databases. When we match 12 data points to an entry, the name, postal address, email address/es, and which pages on the website they visited can be provided in addition to other demographic data.
How does this service work?
A custom script of code is placed within the header of a website to track web visitors. Once a visitor lands on a page, the code fires and a series of real-time queries occur. Data is returned from 12 data points, a fingerprint is built, and a match process is run. While this sounds like a lot to do, it all happens in about 400 milliseconds or 0.004 seconds!
Starting with the device’s ID, data is gathered from national, verified, opt-in consumer databases.
How much time does a visitor need to spend on my website to be identified?
It takes literally less than one second for a visitor to be captured once they land on a page of your website that contains the code snippet.
Can I use website visitor tracing for B2B marketing?
Sabal Group does not recommend using this tool for B2B marketing because the consumer databases we use to identify individuals may not return accurate results for businesses.
Why should I invest in this technology?
Knowing who is visiting your website is an essential component in a strong acquisition and retention marketing strategy. Each visitor is a potential in-market lead who is actively engaging with your brand. For loyalty campaigns, knowing which customers visit and how they move through your website gives you the opportunity to create more relevant and personalized messaging.
What is the estimated match rate?
Our estimated match rate varies based on who your audience is, whether they have chosen to opt-in to certain databases, and other factors. That said, we can match about 95% of visitors with a name and postal address. Other data points may vary from 50-80%.