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Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Who We Are

Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.

Get To Know Us

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

LISTen: Data Insights Blog

Your Gen X Audience

By |May 27, 2021|Categories: Marketing Strategy|Tags: , |

Born between 1965 and 1980, Generation X often feels like an overlooked audience. With Baby Boomers and Millennials stealing the spotlight, the Gen X cohort of about 65 million Americans has good reason to feel ignored. If you’re wondering what the fuss is about and why they feel this way, [...]

Technology Forges a New Dynamic in Senior Care

By |May 20, 2021|Categories: Marketing Strategy|Tags: , |

Digital technology continues to expand its reach into more areas of our lives, and senior living is no exception. Over the last year, the senior living sector has experienced a monumental increase in technology spending. From telehealth and monitoring apps to virtual tours and Zoom events, the internet has proven [...]

New Beginnings as COVID-19 Ends

By |May 13, 2021|Categories: Senior Living|Tags: , |

The tide is about to turn. As of May 11th, more than 153 million Americans (~46% of the population) have received at least one dose of the COVID-19 vaccine, including roughly 83 percent of people aged 65 and older. This encouraging news means we're closer to the end of COVID-19 [...]

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