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Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Who We Are

Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.

Get To Know Us

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

LISTen: Data Insights Blog

Omnichannel Marketing Makes Good $ense

By |April 7, 2022|Categories: Marketing Strategy|Tags: , |

I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services instead of raising prices. For example, hotels cut back on housekeeping at the start of the pandemic. Two years later, [...]

Successful Direct Mail Takes More Than a Stamp

By |March 28, 2022|Categories: Marketing Strategy|Tags: , |

What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp.                                                                                           ~Anonymous It might be a little poetic to [...]

Buyer Beware: All Data Lists are NOT Equal

By |March 1, 2022|Categories: Data Modeling|Tags: , |

Savvy business owners understand the ROI of sharing their high-value messaging with the right audience in order to drive conversions. But the devil is in the details. It’s all about reaching the right audience instead of simply mass messaging. When you target the former, your marketing pays off because you’re [...]

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