Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
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5 Keys to Better Email Marketing Results
Improving your email open and click-through rates isn’t impossible when you follow these 5 keys. Email has become a staple of digital marketing campaigns. We all know the upside to strong email marketing: the high ROI, ability to generate sales and customer loyalty. That’s why we see an average of [...]
Where is YOUR Audience?
Do you remember this classic PSA? The updated version should be: It’s 10am on a Monday. Do you know where your audience is? While the glib answer might be that they’re online, I think every marketing team needs to answer the question more specifically. All too often, we think we [...]
5 Keys to Baby Boomer Marketing for Senior Living
Is your marketing approach keeping up with them? Baby Boomers have been changing the game their entire lives. As they enter their senior years, there isn’t a single aspect of modern life that hasn’t felt their impact. So it comes as no surprise that senior living and senior living marketing [...]
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