Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
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What’s Next for Senior Living Marketing
After a tumultuous 2020, senior living communities enter the new year eager for renewed marketing solutions. Even with residents at the front of the line for vaccines, we won’t see the pandemic resolve overnight. Plus, new technology, cultural upheaval, and changing demographics all have left their impact on the senior [...]
Achieve Your Goals in 2021 with Omnichannel Marketing
2020 brought with it unprecedented changes to almost every industry. We’ve adapted, learned to communicate effectively from screen to screen and gotten creative to solve problems. Flexible, agile and innovative businesses have found ways to be successful in the face of adversity. Carrying these lessons into 2021, Sabal Group and [...]
2021 Ushers In A Pivotal Development
Like most of us, I think 2020 has been a dumpster fire for all the obvious reasons. But if you know me, you also know I believe that when life hands you lemons, you make lemonade. While I may or may not have been tempted to spike that lemonade, Sabal [...]
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