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Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Who We Are

Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.

Get To Know Us

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

LISTen: Data Insights Blog

Choosing the Right Data Partner

By |May 3, 2023|Categories: Marketing Strategy|Tags: , |

Mis-matched. Not aligned. Pursuing different goals. Not on the same page. So many ways to say the same thing. But no matter how you say it, there’s no escaping it. Breaking up is hard to do. We’ve all been there. Maybe more than once. Which is why it’s vital to [...]

Privacy, Data and You

By |February 2, 2023|Categories: Digital Targeted Marketing|Tags: , |

New privacy laws are taking effect in five states in 2023, and more states are taking up the topic of personal privacy in state legislatures. What does it mean for you? More than you might imagine. If you engage in direct or digital marketing, if you collect personal information from [...]

Are You a Disruptor or Dealing with Disruption?

By |October 13, 2022|Categories: Marketing Strategy|Tags: , |

Disruption. It’s a popular buzzword, and one we’re likely to hear tossed about frequently at the LeadingAge conference in Denver. As I think about the conference, I’ve been mulling the very idea of disruption and its potential in senior living. I haven’t reached any conclusions yet, which is why I’m [...]

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