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Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Who We Are

Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.

Get To Know Us

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

LISTen: Data Insights Blog

Do You Know Your Baby Boomer Audience?

By |April 20, 2021|Categories: Marketing Strategy|Tags: , , |

Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their life depended on it. Use social media? Impossible. Text? Never gonna happen. Right? WRONG. Let’s back up for a moment. [...]

Lead, Follow, or Move Out of Her Way

By |April 7, 2021|Categories: Sabal Group|Tags: , |

As March 2021 draws to a close, I want to wrap up this mini series of articles with a more personal reflection on Women’s History Month. For those wondering why I think it’s important, I think recent events illustrate why we need to continue to talk about women as leaders. [...]

From Sweetheart to President

By |April 5, 2021|Categories: Senior Living|Tags: , |

Men and women are different. I know, that’s not earth-shattering news. But as simple as that statement is, it is also a profound reality. Men and women are different. That’s why it’s still news when a woman is the first to do something. It’s forever linked to those who break [...]

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