Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Giving Thanks for the Gift of Change
One year ago, I wrote that drawing up a list of things to be grateful for to share with our family on Thanksgiving might seem pointless. But, I mused, there was one thing we could and should give thanks for: the ability to pivot. The endless challenges of the pandemic [...]
Are You on the Right Platform?
I have a friend at another agency who surveyed 30 colleagues about their use of social media. The responses were a bit of a surprise. Research indicates the average American has eight social media accounts (nine if you’re 16-24 years old). But her 30 colleagues use 1,176 social sites, which [...]
The Power of Data is in the Results
Data. It’s a simple word and a complex subject. If you met me at a conference and asked what I do, I’d tell you I use data to help my clients succeed. It’s a good sound bite, it’s true, but it’s just the tip of the iceberg. It’s also one [...]
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