Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Advocate for Change
Change. It’s a fact of life. We’ve all experienced it, even when we didn’t want to change. And it’s one of the biggest obstacles your sales team faces in converting leads into new senior living residents. Because change is hard (duh!). But change also offers the promise of new possibilities. [...]
Image is Everything
Back in 1989, Andre Agassi uttered a memorable line for a camera commercial. The phrase, “Image is everything,” would follow him and become a cornerstone of American culture. Image is indeed everything in our social media-focused lives. Check your phone. How many selfies are there? We’re all about our image. [...]
Busting Baby Boomer Myths
Let’s face it, you should never generalize about a cohort of 76.4 million individuals. Especially the generation that made ‘do your own thing’ a badge of honor. Attaching labels or assumptions to the entire generation of Baby Boomers is dangerous at best and downright silly at worst. But fools rush [...]
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