LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

Google, Cookies and Marketing

If you’re using third-party cookies to stay in front of potential customers as part of your advertising or marketing campaigns, 2024 is the year the playing space is going to change. Google began blocking third-party cookies for 1% of Chrome users around the world in January. By Q3 this year, they will block these cookies for all Chrome users. Before you shrug and move on, remember that Chrome is the [...]

By |February 20, 2024|Categories: Digital Targeted Marketing|Tags: , |

Resilience is My Superpower

We’ve all heard that we need to adapt or die in business. Netflix is a great example of a business that smartly pivoted to survive. On the other hand, Kodak failed the test. The best lesson I have learned while leading Sabal Group is the power of embracing change. It’s taught me the power of resilience in achieving our goals. Everyone faces challenges in their lifetime. Some are small, and [...]

By |February 13, 2024|Categories: Sabal Group|Tags: , |

The Power of a Pivot

Watershed moments appear in every life. There are the personal ones like a wedding day or birth of a child. Then there are the public ones: Kennedy’s assassination; the moon landing; September 11th; the lockdown. Three months into our second year in business, suddenly normal was upended. Many industries were able to adjust rather quickly as employees worked from home. Senior living, on the other hand, was deeply impacted, leaving [...]

By |January 31, 2024|Categories: Sabal Group|Tags: , |

How I Got Here: Faith, Trust & You

January is always an interesting month. It’s the month named for Janus, the Roman god with two faces, looking forward and backward. He’s also the god of beginnings and transitions, doors and gates. So it’s fitting that Sabal Group was launched on January 17, 2019. Reflection brings perspective, so looking back at how Sabal Group began, and how we’ve gotten to where we are today, reminds me of key lessons [...]

By |January 23, 2024|Categories: Sabal Group|Tags: , |

Let’s Celebrate

January 17, 2024 is a big day for me and for Sabal Group. It’s our fifth birthday! And I think it’s something worth celebrating in big and small ways. Why? Because 20% of businesses fail in their first year, and 50% of small businesses have failed by their fifth year. So I’m stepping out of my keep-your-head-down-and-keep-on-working comfort zone to celebrate beyond just beating the odds. I’m celebrating the gifts [...]

By |January 17, 2024|Categories: Sabal Group|Tags: , |

New Year? New Marketing Strategy!

Happy 2024! The new year is only two days old, but so far it’s looking good! I hope that’s true for you as well. There are 363 days ahead of us that can impact your marketing funnel. Are you going to be facing another year of less than optimal results? Wouldn’t you prefer to optimize your budget to drive a full funnel? It’s time to make a New Year’s resolution [...]

By |January 2, 2024|Categories: Marketing Strategy|Tags: , |

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