LISTen: Data Insights
We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!
LISTen: Data Insights
We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!
Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.
Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.
Boomers’ Wants versus Needs
In just six short years, according to the Census Bureau, all Baby Boomers will be 65 years or older; that’s 1 in 6 people in the US. It’s time to get real about Boomers. What they want and expect versus what they need now and in the future are likely very different. We all know the difference between wants and needs, but like toddlers, we sometimes willfully ignore one in [...]
Sisterhood, Dresses & Success
Countless posts, podcasts and videos have been celebrating the contributions of women in the last four weeks. Sabal Group contributed a two-part interview recognizing three new solopreneurs. (Here’s part one. And here's part two.) Looking back as I consider everything seen and shared, two unrelated things struck me as the perfect summation of where women stand today. The Sisterhood is Real In the course of our interviews with Morgan, Natalie [...]
Leading with Passion: Women Solopreneurs Part 2
Stepping up and choosing to become a leader takes courage, imagination and a vision. That’s just the beginning. For Natalie, Morgan and Natasha, “That” moment, when they first considered becoming a women-owned business, was a watershed moment. Nothing is ever the same. From then on, it defines who they are, what they want and where they’re going. Leading a business teaches many lessons. These are three of the key lessons [...]
Discovery of Self: Women as Solopreneurs Part 1
Follow your passion. Forget passion, find your purpose. Well-meaning advice, even contradictory, is never in short supply, especially when offered to a woman striking out as a solopreneur. For women, our social conditioning and familial pressures have always made it more difficult to succeed in business. But that hasn’t stopped three amazing women from forging unique paths in senior living as solopreneurs. Recently, we chatted with Morgan Lamphere, Natalie Groeger [...]
3 Wishes for Women Today
Last year might have been the best year for women in a long time. As a wife, mother and daughter, I applauded Barbie, Beyoncé and Taylor for showing us how awesome women are when they have the spotlight. But as a woman, and especially as a mother, I know we still have a long way to go to achieve true equality with men. If I were a fairy godmother, these [...]
Google, Cookies and Marketing
If you’re using third-party cookies to stay in front of potential customers as part of your advertising or marketing campaigns, 2024 is the year the playing space is going to change. Google began blocking third-party cookies for 1% of Chrome users around the world in January. By Q3 this year, they will block these cookies for all Chrome users. Before you shrug and move on, remember that Chrome is the [...]
Join Our Newsletter Audience
We invite you to sign up to join our newsletter audience. We promise not to share you information. We promise not to spam you with content that doesn’t meet your needs!