LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

Your Gen X Audience

Born between 1965 and 1980, Generation X often feels like an overlooked audience. With Baby Boomers and Millennials stealing the spotlight, the Gen X cohort of about 65 million Americans has good reason to feel ignored. If you’re wondering what the fuss is about and why they feel this way, check out the Holderness Family Gen X Anthem (I’ll wait!). All joking aside, you might be wondering what does Gen [...]

By |May 27, 2021|Categories: Marketing Strategy|Tags: , |

Technology Forges a New Dynamic in Senior Care

Digital technology continues to expand its reach into more areas of our lives, and senior living is no exception. Over the last year, the senior living sector has experienced a monumental increase in technology spending. From telehealth and monitoring apps to virtual tours and Zoom events, the internet has proven to be a lifeline to keep residents, families, and prospects connected to your community. A recent survey reports 87% of [...]

By |May 20, 2021|Categories: Marketing Strategy|Tags: , |

New Beginnings as COVID-19 Ends

The tide is about to turn. As of May 11th, more than 153 million Americans (~46% of the population) have received at least one dose of the COVID-19 vaccine, including roughly 83 percent of people aged 65 and older. This encouraging news means we're closer to the end of COVID-19 and the pandemic will no longer demand all of our attention. There’s no denying what we’ve collectively been through, even [...]

By |May 13, 2021|Categories: Senior Living|Tags: , |

Keyword Listening Taps into Online Search Behavior

Do you wish you could read your target audience’s mind? In senior living marketing, staying ahead of the competition means tapping into innovative tools and resources. Keyword listening gives marketers an effective way to track and employ search data. Data empowers marketers to provide more effective leads to the sales team. In fact, 34% of salespeople say their number one need is better quality leads. And the way to do [...]

By |April 26, 2021|Categories: Digital Targeted Marketing|Tags: , |

Do You Know Your Baby Boomer Audience?

Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their life depended on it. Use social media? Impossible. Text? Never gonna happen. Right? WRONG. Let’s back up for a moment. It’s an understatement to say 2020 was a challenge for the senior living industry. Supply and demand issues aside, COVID-19 [...]

By |April 20, 2021|Categories: Marketing Strategy|Tags: , , |

Lead, Follow, or Move Out of Her Way

As March 2021 draws to a close, I want to wrap up this mini series of articles with a more personal reflection on Women’s History Month. For those wondering why I think it’s important, I think recent events illustrate why we need to continue to talk about women as leaders. The start of March Madness®️ led to an unexpected and critical look at the NCAA weight rooms for the men’s [...]

By |April 7, 2021|Categories: Sabal Group|Tags: , |

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