LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

Omnichannel Marketing Makes Good $ense

I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services instead of raising prices. For example, hotels cut back on housekeeping at the start of the pandemic. Two years later, it has become the norm unless you’re staying at a 5-star hotel. The whole idea struck a nerve as I [...]

By |April 7, 2022|Categories: Marketing Strategy|Tags: , |

Successful Direct Mail Takes More Than a Stamp

What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp.                                                                                           ~Anonymous It might be a little poetic to think of a direct mail campaign as a warm human hand-clasp, but when it comes right down to it, isn’t [...]

By |March 28, 2022|Categories: Marketing Strategy|Tags: , |

Buyer Beware: All Data Lists are NOT Equal

Savvy business owners understand the ROI of sharing their high-value messaging with the right audience in order to drive conversions. But the devil is in the details. It’s all about reaching the right audience instead of simply mass messaging. When you target the former, your marketing pays off because you’re speaking to a qualified audience that closely matches your proven customers. But how do you find the right audience? It’s [...]

By |March 1, 2022|Categories: Data Modeling|Tags: , |

New year + Same Issues = Email Marketing

We’re two years into the COVID-19 pandemic. Two years. So much has changed and so much seems like a rerun of last year. Does it remind you of Groundhog Day? Just me? Okay. We’ve adapted, adopted, pivoted, and innovated as we’ve come to terms with distance learning and Zoom meetings. Remote work has become normalized, A work-life balance? Yes, please. I’m working on it. And yet, the same issues we’ve [...]

By |January 31, 2022|Categories: Email Marketing|Tags: , |

Happy Birthday Sabal Group

January is all about new beginnings. In the run up to New Year’s Day, we spend time looking back at the previous year. We take note of what we accomplished (or didn’t), what we celebrated (or want to forget), and the milestones we hit (or missed). At the same time, many people are looking ahead, considering and setting resolutions on how to improve their life. Both are worthwhile exercises, and [...]

By |January 13, 2022|Categories: Sabal Group|Tags: |

Giving Thanks for the Gift of Change

One year ago, I wrote that drawing up a list of things to be grateful for to share with our family on Thanksgiving might seem pointless. But, I mused, there was one thing we could and should give thanks for: the ability to pivot. The endless challenges of the pandemic gave me the opportunity to stop and think. It gave me the ability to consider new ways of moving forward [...]

By |November 22, 2021|Categories: Sabal Group|Tags: , |

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