LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

Happy Birthday Sabal Group

January is all about new beginnings. In the run up to New Year’s Day, we spend time looking back at the previous year. We take note of what we accomplished (or didn’t), what we celebrated (or want to forget), and the milestones we hit (or missed). At the same time, many people are looking ahead, considering and setting resolutions on how to improve their life. Both are worthwhile exercises, and [...]

By |January 13, 2022|Categories: Sabal Group|Tags: |

Giving Thanks for the Gift of Change

One year ago, I wrote that drawing up a list of things to be grateful for to share with our family on Thanksgiving might seem pointless. But, I mused, there was one thing we could and should give thanks for: the ability to pivot. The endless challenges of the pandemic gave me the opportunity to stop and think. It gave me the ability to consider new ways of moving forward [...]

By |November 22, 2021|Categories: Sabal Group|Tags: , |

Are You on the Right Platform?

I have a friend at another agency who surveyed 30 colleagues about their use of social media. The responses were a bit of a surprise. Research indicates the average American has eight social media accounts (nine if you’re 16-24 years old). But her 30 colleagues use 1,176 social sites, which is ~35 accounts per person. (She wrote a post about it if you’re curious.) My point in bringing this up [...]

By |November 15, 2021|Categories: Marketing Strategy|Tags: , |

The Power of Data is in the Results

Data. It’s a simple word and a complex subject. If you met me at a conference and asked what I do, I’d tell you I use data to help my clients succeed. It’s a good sound bite, it’s true, but it’s just the tip of the iceberg. It’s also one of my favorite subjects. So grab a cup of coffee and let’s talk about what data is and how it [...]

By |November 8, 2021|Categories: Data Modeling|Tags: , |

Data Makes the Difference

Have you ever heard a senior living marketer say, “Gee, I have too many leads!” No, me neither. We’ve all heard the standard litany about why it’s so difficult to develop and nurture leads in order to convert them.  Individual sales teams usually point to the long sales cycle, challenges with their website, or a lack of social media experience as the reasons why they struggle. For others, it’s a [...]

By |October 25, 2021|Categories: Data Modeling|Tags: , |

The Value of Specialization

How do you approach your marketing strategy? Are you a big picture thinker or do you love getting down in the weeds? Or are you somewhere in between? Marketing agencies can fall into the same three buckets. For Sabal Group, we love getting down in the weeds. We live and breathe the tiny details, crunching the numbers, and diving into performance reports. It’s what we do, and it’s what makes [...]

By |October 18, 2021|Categories: Marketing Strategy|Tags: , |

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