LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

Are You a Disruptor or Dealing with Disruption?

Disruption. It’s a popular buzzword, and one we’re likely to hear tossed about frequently at the LeadingAge conference in Denver. As I think about the conference, I’ve been mulling the very idea of disruption and its potential in senior living. I haven’t reached any conclusions yet, which is why I’m looking forward to the conference. Here’s what I’m hoping I learn more about in the Mile High City. Finding An [...]

By |October 13, 2022|Categories: Marketing Strategy|Tags: , |

Our Healthcare Data Model Drives Results

The wave of consumerism rising in the healthcare world isn’t going to go away. Current and future patients are more engaged in their care, more knowledgeable (thanks Google), and more willing to use tele-health, urgent care and on-demand care centers. So I have to ask, is your strategy working? Are you using the best healthcare data modeling? Your prospective audience is digitally savvy. So of course you’re running display and [...]

By |October 7, 2022|Categories: Data Modeling|Tags: , , |

Getting Off the Marketing Hamster Wheel

It’s time. It’s time to really get serious about the marketing hamster wheel that’s become a trap for everyone. Like the proverbial critter, too many marketing campaigns generate an endless cycle of predictable event topics, the tired email and direct mail pieces, and social media ad campaigns. Wash. Rinse. Repeat. Is it working for you? I know many clients are facing smaller and smaller audiences. The pressure of generating an [...]

By |September 19, 2022|Categories: Marketing Strategy|Tags: , |

Omnichannel Marketing Makes Good $ense

I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services instead of raising prices. For example, hotels cut back on housekeeping at the start of the pandemic. Two years later, it has become the norm unless you’re staying at a 5-star hotel. The whole idea struck a nerve as I [...]

By |April 7, 2022|Categories: Marketing Strategy|Tags: , |

Successful Direct Mail Takes More Than a Stamp

What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp.                                                                                           ~Anonymous It might be a little poetic to think of a direct mail campaign as a warm human hand-clasp, but when it comes right down to it, isn’t [...]

By |March 28, 2022|Categories: Marketing Strategy|Tags: , |

Buyer Beware: All Data Lists are NOT Equal

Savvy business owners understand the ROI of sharing their high-value messaging with the right audience in order to drive conversions. But the devil is in the details. It’s all about reaching the right audience instead of simply mass messaging. When you target the former, your marketing pays off because you’re speaking to a qualified audience that closely matches your proven customers. But how do you find the right audience? It’s [...]

By |March 1, 2022|Categories: Data Modeling|Tags: , |

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