LISTen: Data Insights2020-12-28T19:38:30+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

What’s Next for Senior Living Marketing

After a tumultuous 2020, senior living communities enter the new year eager for renewed marketing solutions. Even with residents at the front of the line for vaccines, we won’t see the pandemic resolve overnight. Plus, new technology, cultural upheaval, and changing demographics all have left their impact on the senior living industry. We can’t simply rewind the marketing playbook to our 2019 strategies. The previous focus on live events and [...]

By |January 25, 2021|Categories: Marketing Strategy|Tags: , |

Achieve Your Goals in 2021 with Omnichannel Marketing

2020 brought with it unprecedented changes to almost every industry. We’ve adapted, learned to communicate effectively from screen to screen and gotten creative to solve problems. Flexible, agile and innovative businesses have found ways to be successful in the face of adversity. Carrying these lessons into 2021, Sabal Group and our holistic approach to omnichannel marketing can maximize the impact of your marketing efforts and set you up for success [...]

By |January 18, 2021|Categories: Marketing Strategy|Tags: |

2021 Ushers In A Pivotal Development

Like most of us, I think 2020 has been a dumpster fire for all the obvious reasons. But if you know me, you also know I believe that when life hands you lemons, you make lemonade. While I may or may not have been tempted to spike that lemonade, Sabal Group has made it our mission to find the silver lining in what has been a very big, very dark [...]

By |December 30, 2020|Categories: Sabal Group|Tags: , |

Data Modeling Improves Marketing Outcomes

As a result of the pandemic, many senior living communities are facing a challenge to retain and attract residents, while their marketing budgets continue to shrink. The stakes for senior living communities are too high to leave marketing strategies to chance. That's why Sabal Group believes in pivoting. By shifting their strategy and relying on actionable data targeting the optimal audience most likely to convert, marketing departments can maximize their [...]

By |December 21, 2020|Categories: Data Modeling|Tags: , |

Google’s New Ad Targeting Rules: Pt. 1

On October 19th, Google Ads changed its policy on targeting for advertisers in the credit, housing and employment verticals serving ads in the United States and Canada. These advertisers are no longer allowed to target users based on zip code or demographic attributes including age, gender or marital or parental status. Advertisers have 60 days to accept the policy and make necessary changes to their targeting to comply. During that [...]

By |December 18, 2020|Categories: Digital Targeted Marketing|Tags: , , |

Give Thanks for the Ability to Pivot

It’s no secret most of us are ready for 2020 to end. We’re exhausted from being tested in ways too numerous to count. Drawing up a list of things to be grateful for to share with our family on Thanksgiving seems pointless, and maybe even cruel. But as the days grow shorter and a bit darker, I do believe there are reasons to give thanks. Millions of Americans have tested [...]

By |November 26, 2020|Categories: COVID-19|Tags: , |

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