LISTen: Data Insights2021-02-23T17:12:22+00:00

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

LISTen: Data Insights

We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!

Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.

Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.

Do You Know Your Baby Boomer Audience?

Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their life depended on it. Use social media? Impossible. Text? Never gonna happen. Right? WRONG. Let’s back up for a moment. It’s an understatement to say 2020 was a challenge for the senior living industry. Supply and demand issues aside, COVID-19 [...]

By |April 20, 2021|Categories: Marketing Strategy|Tags: , , |

Lead, Follow, or Move Out of Her Way

As March 2021 draws to a close, I want to wrap up this mini series of articles with a more personal reflection on Women’s History Month. For those wondering why I think it’s important, I think recent events illustrate why we need to continue to talk about women as leaders. The start of March Madness®️ led to an unexpected and critical look at the NCAA weight rooms for the men’s [...]

By |April 7, 2021|Categories: Sabal Group|Tags: , |

From Sweetheart to President

Men and women are different. I know, that’s not earth-shattering news. But as simple as that statement is, it is also a profound reality. Men and women are different. That’s why it’s still news when a woman is the first to do something. It’s forever linked to those who break a specific barrier or glass ceiling. It’s why Kamala Harris will never be known simply as the 49th vice president. [...]

By |April 5, 2021|Categories: Senior Living|Tags: , |

Female Leadership Matters

It’s March and for 31 days, everyone is celebrating women. Big brands have rolled out their annual ode to women with varying degrees of success (we’re looking at you Burger King). As usual, most of these ads run during the month and then fade away. Here we are in the 21st century, and the role of women, our place in society, the challenges we face, are relegated to a single [...]

By |March 31, 2021|Categories: Sabal Group|Tags: , |

Spring Cleaning for Your Marketing Initiatives

Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior living marketing initiatives. Over the last year, many senior living communities moved to increased digital choices out of necessity. The pandemic forced everyone to pivot, and without enough time to strategize, there’s a chance your marketing initiatives were reactive instead [...]

By |March 22, 2021|Categories: Senior Living|Tags: , , |

New Marketing Ideas for 2021

If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a time when we can’t ignore the elephant in the room. Arguably one of the most optimistic, Jeep’s ad with Springsteen spoke to our hope of reuniting the country, but there wasn’t a single person visible in the ad other than [...]

By |March 15, 2021|Categories: Marketing Strategy|Tags: , |

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