Data Library

Sabal Group invites you to browse our digital data library to learn more about our approach to data, our services, and successful campaigns.

Read Our eBook

Data Library

Sabal Group invites you to browse our digital data library to learn more about our approach to data, our services, and successful campaigns.

Read Our eBook

Senior Living Marketing eBook

Thriving in the Face of COVID-19, an eBook, is a  collection of 12 articles Maribeth published on LinkedIn in the early months of the US lockdown. Each essay focuses on a different aspect of what content marketing teams, especially in the senior living industry, had to face. Examples of successful approaches, tips on how to pivot in a campaign that can no longer be sustained, and advice on how to weather a global pandemic are relevant no matter what challenge your team faces. We invite you to download the eBook and share it with your team.

Omnichannel Marketing Infographic

Omnichannel marketing has become something of a buzz term. If you’re in a position that requires you to explain what it means to non-marketing colleagues, Sabal Group has produced an omnichannel  infographic outlining the benefits of this approach. Leveraging a holistic strategy instead of relying on a platform-specific approach to marketing offers a wealth of benefits to every marketing plan. You can share our omnichannel infographic with colleagues by downloading it! 

Omnichannel Marketing Video

Explaining what Sabal Group does as a partner to our senior living clients can be a challenge unless you’ve read the entire website. So we’ve created a short video starring Louise, a prospective senior living resident and Lynda, her adult daughter. The video helps you visualize how omnichannel marketing develops more leads from a single campaign across multiple channels and platforms.

Data-Driven Marketing

If you’ve heard Maribeth speak or if you follow her on LinkedIn, you know she is passionate about data-driven marketing to individuals instead of faceless, nameless masses. She’s a stellar ambassador for personalized and customized strategies that rely on knowing who your ideal target audience is and then reaching them according to their preferences. We’ve put together a brief slideshow about data-driven marketing to help you understand our philosophy and approach to marketing.

Senior Living Marketing eBook

Thriving in the Face of COVID-19, an eBook, is a  collection of 12 articles Maribeth published on LinkedIn in the early months of the US lockdown. Each essay focuses on a different aspect of what content marketing teams, especially in the senior living industry, had to face. Examples of successful approaches, tips on how to pivot in a campaign that can no longer be sustained, and advice on how to weather a global pandemic are relevant no matter what challenge your team faces. We invite you to download the eBook and share it with your team.

Omnichannel Marketing Infographic

Omnichannel marketing has become something of a buzz term. If you’re in a position that requires you to explain what it means to non-marketing colleagues, Sabal Group has produced an omnichannel  infographic outlining the benefits of this approach. Leveraging a holistic strategy instead of relying on a platform-specific approach to marketing offers a wealth of benefits to every marketing plan. You can share our omnichannel infographic with colleagues by downloading it! 

Omnichannel Marketing Video

Explaining what Sabal Group does as a partner to our senior living clients can be a challenge unless you’ve read the entire website. So we’ve created a short video starring Louise, a prospective senior living resident and Lynda, her adult daughter. The video helps you visualize how omnichannel marketing develops more leads from a single campaign across multiple channels and platforms.

Data-Driven Marketing

If you’ve heard Maribeth speak or if you follow her on LinkedIn, you know she is passionate about data-driven marketing to individuals instead of faceless, nameless masses. She’s a stellar ambassador for personalized and customized strategies that rely on knowing who your ideal target audience is and then reaching them according to their preferences. We’ve put together a brief slideshow about data-driven marketing to help you understand our philosophy and approach to marketing.

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