Using a search engine has become a staple of our daily lives. Whether you’re searching for a restaurant or buying a house, billions of consumers begin by typing or speaking their query into their favorite search tool. Now, just imagine being able to put your visual ad in front of an audience who is actively searching for a product or service you offer! That’s the power of targeting behavior based on relevant keyword searches.
Sabal Group’s digital experts can tap into online search behavior collected from the search tools of thousands of websites. Imagine being able to place an ad in front of someone within seconds of their search for a specific item or service. We can do that. This means your ads can reach an audience actively interested in what you have to offer by targeting their online behavior. The result is relevant ads in real time to a real audience interested in your message.
Keyword listening can be amplified by partnering with Sabal Group to deploy IP targeting or digital display ads that target visitors who leave your website without taking a specified action.
No matter how you integrate keyword listening into your marketing strategy, you’ll discover keywords have moved beyond simple phrases to be added to your content. The right ones can take your marketing to the next level.