• Consumers are 24% more likely to convert if they see your ads on a variety of channels, such as in an email, a display ad, and a social media post or ad?
• That 74% of consumers prefer to connect with brands and businesses through omnichannel marketing?
• That omnichannel shoppers spend 10-30% more than shoppers who only see your brand messaging on a single channel or platform?

Sabal Group specializes in omnichannel marketing. We believe the omnichannel approach creates an effective, holistic marketing strategy that speaks to actual individuals instead of a faceless and nameless audience. Each aspect of our work focuses on real people. Real people who are your current customers, and people who have the same attributes and interests as your current customers. We believe you’ll see higher rates of conversion when you share your message with these individuals across the full spectrum of touchpoints that they prefer.

In order to meet your audience on the channels they prefer, you need specific data. You need their names, current postal and email addresses, the types of devices they use, their digital footprint, and information about their digital behaviors. And that’s just the beginning!

Optimizing an omnichannel marketing strategy means transforming prospective individuals into qualified leads who are converted into customers by using:

• The right data to identify and reach your target audience
• Consistent messaging at multiple touchpoints to communicate your brand’s value
• A holistic strategy to ensure your target audience sees your content when they’re ready to purchase

You’ve probably heard this from every marketing expert. The Sabal Group difference is that we know there’s a key factor that is a difference-maker: your success in omnichannel marketing is directly connected to the accuracy of your data. The reliability of your data can make or break your campaign. That’s why we strategically gather data from the best sources. But we don’t stop there. We scrub each list so the data is clean and accurate, ensuring it is as close a match to your best customers as possible.

In an increasingly complex world, effectively reaching the right audience means using an omnichannel approach. Sabal Group offers expertise in strategically choosing how to best position your brand and your message on a wide variety of channels.

Using our proprietary methods, which involve checking more than 200 data points from multiple sources, we can increase the value of your marketing efforts through our full range of services. Your cohesive and unified message can be seen by new audiences when you partner with us. Want to know more? Visit one of the following service pages to learn about the Sabal Group difference.

• Clean and accurate data
• Print and direct mail campaigns
• Targeted email campaigns, including design and content services
• Social media marketing and targeted social ads
• Display ads paired with retargeting campaigns
• GeoFencing and GeoFollow campaigns
• Website visitor identification
• Keyword listening

Our team’s deep experience in developing inbound and outbound solutions in senior living, healthcare, and other industries means we know how to help you benefit from the power of raw data to transform strategic information into smarter decisions. That’s why we deliver the cleanest data for the most qualified individuals to drive targeted lead generation. Your team can focus on closing sales and increasing occupancy instead of spending time and wasting money on messaging that isn’t seen by anyone.

By using intentional modeling and precision sourcing, Sabal Group delivers the crucial information necessary to reach your customers where and when it matters most. Our team offers a customizable approach, so your message is presented to your ideal audience at each point of their decision-making journey.

Information is power! With Sabal Group, you can be confident the data at your fingertips is not only reliable, but right, so it can drive results and revenue. Isn’t it time you learn more about how Sabal Group can help you reach your audience more effectively? Reach out to Maribeth Jenkins today. If you’re ready to launch an omnichannel marketing campaign with Sabal Group, we’ve prepared an informative Omnichannel Campaign Guide to ensure you’re prepared and ready to start seeing results.