What is a display ad?
A display ad is a category of ads delivered to users via their mobile devices and computers. Display ads include responsive ads, retargeting ads, social ads, and native ads. They may be static or include video or audio. The goal of a display ad is to increase brand awareness and drive traffic to the website.
Can you design the display ad for me?
Yes! Sabal Group’s team is well-versed in the fine art of designing and writing display ads that stay within the rules of the platform and engage viewers’ interest.
What information or visuals do I need to provide you with to create the ad?
Our Display Ad Campaign Guide has all of the details you’ll need to know to begin the display ad design process.
What is GeoFencing and GeoFollow?
GeoFence and GeoFollow are tools to deliver digital display ads to a consumer’s mobile device based on its physical location.
How does GeoFencing work?
A virtual boundary, known as a GeoFence, is created around a specific geographical location you designate. When a consumer and their phone pass through the boundary or GeoFence, a digital display ad is served to them on their phone.
How does GeoFollow work?
Like GeoFencing, a specific location is determined and a virtual boundary is created in order to deliver the ad to a consumer’s phone. However, GeoFollow uses a beacon (a cookie-like technology) to enable the consumer’s device to receive ad content for up to 30 days after they depart from the designated location.L
What counts as a conversion? How do you track offline conversions?
Tracking the performance of targeted digital marketing is critical to calculating your ROI for a campaign. The metrics you choose as your Key Performance Indicators (KPIs) vary depending on the campaign’s goals. For brand awareness, new visitors to the website can be measured using Google Analytics. Other forms of conversions may be tracking phone calls, downloading a PDF, filling out a form, or clicking on a specific link on the page. If the goal is having someone visit your location in person for a hotel, car dealer, or restaurant, we can tailor the campaign to track Google Store Visits if there’s enough volume. For smaller campaigns, linking a display ad to a GeoFencing campaign can help measure local conversions.
Will GeoFencing or GeoFollow work for my business?
You may have heard that Google has changed its rules about using Zip codes to target customers for ads. This new rule only affects certain industries, such as housing. If your industry is not among the banned group, both GeoFencing and GeoFollow are effective tools.
How much should I spend on this type of ad campaign?
There is no one-size-fits-all approach to digital ad campaigns and ad spend. However, if your budget is small, then we recommend targeting lower-funnel search terms also known as long-tail keywords. These are search phrases consumers use as they near the end of their decision journey and often have lower levels of competition.