Effective Email Needs the Right Partner
Email marketing is a cost-effective, quick-to-deploy marketing solution that can have a direct and immediate impact on your bottom line. Whether you choose a one-time, standalone campaign or you use email as one component of an omnichannel strategy, Sabal Group understands the power of email.
Email marketing is an efficient way to deliver your message directly into the hands of consumers who share the same attributes of your best customers. Unsure of where to begin? Start with this case study, which began with an idea and a list. Then call us to help you begin!
Email Design & Content
What do you want to say to your audience? What do you want them to do? The first step in developing your campaign is to establish your goal. Determine the primary objective of the campaign and how you intend to measure success. These two elements will guide our team as we develop a short and compelling subject line (no more than 40 characters) and craft the language explaining your offer and call-to-action (CTA). Creative copywriting is about more than using correct grammar and punctuation. Our writers are experts at delivering engaging and interesting content.
The next step is creating a strong design to deliver creative impact. Our design team understands what works and what doesn’t, whether the email is read on a smartphone, a tablet, or a laptop. We’ll also test the design to ensure it’s mobile responsive and displays correctly no matter which system is used. Best of all, we’ll work to make certain your email doesn’t trigger your recipients’ SPAM filters.
Our team can also create a specific landing page, with the right elements you’ve highlighted for this campaign. Whether you’re sharing an offer, urging visitors to apply, capturing personal information for an opt-in campaign, or simply driving traffic to your website, you need a landing page to help them complete your call to action.
Email Marketing Lists
Our data expertise gives us the ability to help you produce high-performing and high-converting email campaigns because we can get your message in front of the right audience. We do this by selecting from hundreds of consumer attributes to create lists of consumers from the highest-quality, opt-in email lists. By focusing on matching your current best consumers with the prospective audience, your message will be sent to people who have an interest in what you’re offering.
Once we determine the list, the next step is to send it through our rigorous data vetting and approval process. As part of this step, we maintain 100% CAN-SPAM compliance and follow all ANA guidelines. We’re as invested as you are in ensuring we abide by all federal and platform regulations.
Email Licensing
Your email list is licensed for use and is not purchased by you. The license is for a specific number of uses (the number of times you may send an email to each individual on the list). This is in keeping with industry best practices. By using Sabal Group as your list vendor and licensing the list, we ensure that your campaign is compliant and consumer privacy issues are addressed accordingly. As a bonus, you can be assured our email address lists are updated and validated on a regular basis.
Ready to take the next step? We’ve prepared an Email Campaign Guide to give you a holistic view of how to prepare for an email campaign with Sabal Group.
Email Marketing FAQs
Can I buy an email list?
No, we do not sell email lists. We do license lists for a specific number of uses in keeping with best practices.
How will I receive my licensed email list?
Unlike postal data, there is no simple answer to this question. Some email providers allow us to release email addresses and others do not. We can provide additional details upon request.
Where do these email addresses come from?
We source these email addresses through a variety of well-known online websites. We take care to use sources where consumers have chosen to opt in and given permission for their email address to be used for third-party marketing communications. Business email lists are drawn from a variety of sources, including professional directories, industry journals, self-reported sources, and corporate websites.
Will my email campaign be CAN-SPAM compliant?
Yes! We take great care to ensure we adhere to compliant email marketing procedures and processes. We meet or exceed CAN-SPAM requirements. We continually work to ensure that best practices in design and deployment are always used.
What is the best day and time to deploy my email campaign?
We can make deployment recommendations regarding day and time to send your email based on the goals of your campaign and historical data regarding deliverability and performance.
What do I need to do to begin an email campaign with Sabal Group?
Start by reviewing our Email Campaign Guide and then reach out to Maribeth! She’ll be happy to help you take the next steps.
We source these email addresses through a variety of well-known online websites. We take care to use sources where consumers have chosen to opt in and given permission for their email address to be used for third-party marketing communications. Business email lists are drawn from a variety of sources, including professional directories, industry journals, self-reported sources, and corporate websites.
Will my email campaign be CAN-SPAM compliant?
Yes! We take great care to ensure we adhere to compliant email marketing procedures and processes. We meet or exceed CAN-SPAM requirements. We continually work to ensure that best practices in design and deployment are always used.
What is the best day and time to deploy my email campaign?
We can make deployment recommendations regarding day and time to send your email based on the goals of your campaign and historical data regarding deliverability and performance.
What do I need to do to begin an email campaign with Sabal Group?
Start by reviewing our Email Campaign Guide and then reach out to Maribeth! She’ll be happy to help you take the next steps.
Effective Email Needs the Right Partner
Email marketing is a cost-effective, quick-to-deploy marketing solution that can have a direct and immediate impact on your bottom line. Whether you choose a one-time, standalone campaign or you use email as one component of an omnichannel strategy, Sabal Group understands the power of email.
Email marketing is an efficient way to deliver your message directly into the hands of consumers who share the same attributes of your best customers. Unsure of where to begin? It all begins with an idea and a list.
Email Design & Content
What do you want to say to your audience? What do you want them to do? The first step in developing your campaign is to establish your goal. Determine the primary objective of the campaign and how you intend to measure success. These two elements will guide our team as we develop a short and compelling subject line (no more than 40 characters) and craft the language explaining your offer and call-to-action (CTA). Creative copywriting is about more than using correct grammar and punctuation. Our writers are experts at delivering engaging and interesting content.
The next step is creating a strong design to deliver creative impact. Our design team understands what works and what doesn’t, whether the email is read on a smartphone, a tablet, or a laptop. We’ll also test the design to ensure it’s mobile responsive and displays correctly no matter which system is used. Best of all, we’ll work to make certain your email doesn’t trigger your recipients’ SPAM filters.
Our team can also create a specific landing page, with the right elements you’ve highlighted for this campaign. Whether you’re sharing an offer, urging visitors to apply, capturing personal information for an opt-in campaign, or simply driving traffic to your website, you need a landing page to help them complete your call to action.
Expertise in Reaching Audiences
Our data expertise gives us the ability to help you produce high-performing and high-converting email campaigns because we can get your message in front of the right audience. We do this by selecting from hundreds of consumer attributes to create lists of consumers from the highest-quality, opt-in email lists. By focusing on matching your current best consumers with the prospective audience, your message will be sent to people who have an interest in what you’re offering.
Once we determine the list, the next step is to send it through our rigorous data vetting and approval process. As part of this step, we maintain 100% CAN-SPAM compliance and follow all ANA guidelines. We’re as invested as you are in ensuring we abide by all federal and platform regulations.
Email Licensing
Your email list is licensed for use and is not purchased by you. The license is for a specific number of uses (the number of times you may send an email to each individual on the list). This is in keeping with industry best practices. By using Sabal Group as your list vendor and licensing the list, we ensure that your campaign is compliant and consumer privacy issues are addressed accordingly. As a bonus, you can be assured our email address lists are updated and validated on a regular basis.
Ready to take the next step? We’ve prepared an Email Campaign Guide to give you a holistic view of how to prepare for an email campaign with Sabal Group.
Accurate Data Drives Sales
Can I buy an email list?
No, we do not sell email lists. We do license lists for a specific number of uses in keeping with best practices.
How will I receive my licensed email list?
Unlike postal data, there is no simple answer to this question. Some email providers allow us to release email addresses and others do not. We can provide additional details upon request.
Where do these email addresses come from?
We source these email addresses through a variety of well-known online websites. We take care to use sources where consumers have chosen to opt in and given permission for their email address to be used for third-party marketing communications. Business email lists are drawn from a variety of sources, including professional directories, industry journals, self-reported sources, and corporate websites.
Will my email campaign be CAN-SPAM compliant?
Yes! We take great care to ensure we adhere to compliant email marketing procedures and processes. We meet or exceed CAN-SPAM requirements. We continually work to ensure that best practices in design and deployment are always used.
What is the best day and time to deploy my email campaign?
We can make deployment recommendations regarding day and time to send your email based on the goals of your campaign and historical data regarding deliverability and performance.
What do I need to do to begin an email campaign with Sabal Group?
Start by reviewing our Email Campaign Guide and then reach out to Maribeth! She’ll be happy to help you take the next steps.