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Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Who We Are

Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.

Get To Know Us

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

LISTen: Data Insights Blog

Buyer Beware: All Data Lists are NOT Equal

By |March 1, 2022|Categories: Data Modeling|Tags: , |

Savvy business owners understand the ROI of sharing their high-value messaging with the right audience in order to drive conversions. But the devil is in the details. It’s all about reaching the right audience instead of simply mass messaging. When you target the former, your marketing pays off because you’re [...]

New year + Same Issues = Email Marketing

By |January 31, 2022|Categories: Email Marketing|Tags: , |

We’re two years into the COVID-19 pandemic. Two years. So much has changed and so much seems like a rerun of last year. Does it remind you of Groundhog Day? Just me? Okay. We’ve adapted, adopted, pivoted, and innovated as we’ve come to terms with distance learning and Zoom meetings. [...]

Happy Birthday Sabal Group

By |January 13, 2022|Categories: Sabal Group|Tags: |

January is all about new beginnings. In the run up to New Year’s Day, we spend time looking back at the previous year. We take note of what we accomplished (or didn’t), what we celebrated (or want to forget), and the milestones we hit (or missed). At the same time, [...]

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