Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
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Female Leadership Matters
It’s March and for 31 days, everyone is celebrating women. Big brands have rolled out their annual ode to women with varying degrees of success (we’re looking at you Burger King). As usual, most of these ads run during the month and then fade away. Here we are in the [...]
Spring Cleaning for Your Marketing Initiatives
Spring is in the air, bringing with it new hope and a fresh perspective. Spring is a great time to apply this sense of renewal and purpose to your senior living marketing initiatives. Over the last year, many senior living communities moved to increased digital choices out of necessity. The [...]
New Marketing Ideas for 2021
If you saw the ads during Super Bowl LV, you saw the evidence of how 2020 has impacted all brands. The ads tried to navigate a way forward at a time when we can’t ignore the elephant in the room. Arguably one of the most optimistic, Jeep’s ad with Springsteen [...]
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