home2020-12-28T19:41:59+00:00

Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Data + Expertise = Results

We help you make decisions based on accurate data, which transforms the power of raw information into strategic results.

Tell Me More

Who We Are

Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.

Get To Know Us

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

What We Do

An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.

The Power of Data

LISTen: Data Insights Blog

Data Modeling Improves Marketing Outcomes

By |December 21, 2020|Categories: Data Modeling|Tags: , |

As a result of the pandemic, many senior living communities are facing a challenge to retain and attract residents, while their marketing budgets continue to shrink. The stakes for senior living communities are too high to leave marketing strategies to chance. That's why Sabal Group believes in pivoting. By shifting [...]

Google’s New Ad Targeting Rules: Pt. 1

By |December 18, 2020|Categories: Digital Targeted Marketing|Tags: , , |

On October 19th, Google Ads changed its policy on targeting for advertisers in the credit, housing and employment verticals serving ads in the United States and Canada. These advertisers are no longer allowed to target users based on zip code or demographic attributes including age, gender or marital or parental [...]

Give Thanks for the Ability to Pivot

By |November 26, 2020|Categories: COVID-19|Tags: , |

It’s no secret most of us are ready for 2020 to end. We’re exhausted from being tested in ways too numerous to count. Drawing up a list of things to be grateful for to share with our family on Thanksgiving seems pointless, and maybe even cruel. But as the days [...]

Join Our Newsletter Audience

We invite you to sign up to join our newsletter audience. We promise not to share you information. We promise not to spam you with content that doesn’t meet your needs!

    Go to Top