Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
A Cookie for Your Attention
There’s a revolution brewing that speaks directly to issues of online privacy. You might have heard something about it if you’ve been following privacy concerns and legislation such as the EU General Data Protection Regulation (GDPR). Online privacy has always been a concern. But the rise in tracking, hacking, and [...]
Customized Marketing Produces Better Results
As a specialized industry, senior living demands nuanced marketing approaches. Rule changes in targeting your audience for social media and digital ads means it’s more and more difficult to meet the necessary customized approach needed for success. That’s one of the reasons we believe mass marketing solutions fail to drive [...]
4 Small But Mighty Lessons from Small Business Owners
Senior living operators might be exhaling a collective sigh of relief with the widespread availability of the vaccines. But the industry is also facing tighter budgets and pressure to boost residency rates. We’ve all been changed by challenges we’ve faced over the last 18 months. What worked in the past [...]
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