Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Keyword Listening Taps into Online Search Behavior
Do you wish you could read your target audience’s mind? In senior living marketing, staying ahead of the competition means tapping into innovative tools and resources. Keyword listening gives marketers an effective way to track and employ search data. Data empowers marketers to provide more effective leads to the sales [...]
Do You Know Your Baby Boomer Audience?
Seniors have gotten a bum rap over their use of technology. Countless memes, jokes, and snarky texts would have you believe grandpa and grandma couldn’t handle modern tech if their life depended on it. Use social media? Impossible. Text? Never gonna happen. Right? WRONG. Let’s back up for a moment. [...]
Lead, Follow, or Move Out of Her Way
As March 2021 draws to a close, I want to wrap up this mini series of articles with a more personal reflection on Women’s History Month. For those wondering why I think it’s important, I think recent events illustrate why we need to continue to talk about women as leaders. [...]
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