Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Discovery of Self: Women as Solopreneurs Part 1
Follow your passion. Forget passion, find your purpose. Well-meaning advice, even contradictory, is never in short supply, especially when offered to a woman striking out as a solopreneur. For women, our social conditioning and familial pressures have always made it more difficult to succeed in business. But that hasn’t stopped [...]
3 Wishes for Women Today
Last year might have been the best year for women in a long time. As a wife, mother and daughter, I applauded Barbie, Beyoncé and Taylor for showing us how awesome women are when they have the spotlight. But as a woman, and especially as a mother, I know we [...]
Google, Cookies and Marketing
If you’re using third-party cookies to stay in front of potential customers as part of your advertising or marketing campaigns, 2024 is the year the playing space is going to change. Google began blocking third-party cookies for 1% of Chrome users around the world in January. By Q3 this year, [...]
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