LISTen: Data Insights
We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!
LISTen: Data Insights
We love data and marketing, ideas, and solutions. We hope you’ll spend a little time reading about them on our blog!
Data is a small word filled with big ideas. Today, in a digitally connected world, having the right data matters more than ever. Maribeth loves sharing the latest ideas, insights, trends, and solutions through thought-provoking blog articles.
Our goal is to help you make smarter decisions based on better information, whether it comes from our work, our articles, or the ideas of people we respect.
Our Healthcare Data Model Drives Results
The wave of consumerism rising in the healthcare world isn’t going to go away. Current and future patients are more engaged in their care, more knowledgeable (thanks Google), and more willing to use tele-health, urgent care and on-demand care centers. So I have to ask, is your strategy working? Are you using the best healthcare data modeling? Your prospective audience is digitally savvy. So of course you’re running display and [...]
Getting Off the Marketing Hamster Wheel
It’s time. It’s time to really get serious about the marketing hamster wheel that’s become a trap for everyone. Like the proverbial critter, too many marketing campaigns generate an endless cycle of predictable event topics, the tired email and direct mail pieces, and social media ad campaigns. Wash. Rinse. Repeat. Is it working for you? I know many clients are facing smaller and smaller audiences. The pressure of generating an [...]
Omnichannel Marketing Makes Good $ense
I recently learned a new word to describe what we’re all going through: skimpflation. Coined by Planet Money on NPR, it refers to the ways in which brands reduce services instead of raising prices. For example, hotels cut back on housekeeping at the start of the pandemic. Two years later, it has become the norm unless you’re staying at a 5-star hotel. The whole idea struck a nerve as I [...]
Successful Direct Mail Takes More Than a Stamp
What a wonderful thing is the mail, capable of conveying across continents a warm human hand-clasp. ~Anonymous It might be a little poetic to think of a direct mail campaign as a warm human hand-clasp, but when it comes right down to it, isn’t [...]
Buyer Beware: All Data Lists are NOT Equal
Savvy business owners understand the ROI of sharing their high-value messaging with the right audience in order to drive conversions. But the devil is in the details. It’s all about reaching the right audience instead of simply mass messaging. When you target the former, your marketing pays off because you’re speaking to a qualified audience that closely matches your proven customers. But how do you find the right audience? It’s [...]
New year + Same Issues = Email Marketing
We’re two years into the COVID-19 pandemic. Two years. So much has changed and so much seems like a rerun of last year. Does it remind you of Groundhog Day? Just me? Okay. We’ve adapted, adopted, pivoted, and innovated as we’ve come to terms with distance learning and Zoom meetings. Remote work has become normalized, A work-life balance? Yes, please. I’m working on it. And yet, the same issues we’ve [...]
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