Language Choices Matter
The dog days of summer are here. Traditionally known for [...]
Boomers’ Wants versus Needs
In just six short years, according to the Census Bureau, [...]
Leading with Passion: Women Solopreneurs Part 2
Stepping up and choosing to become a leader takes courage, [...]
Discovery of Self: Women as Solopreneurs Part 1
Follow your passion. Forget passion, find your purpose. Well-meaning advice, [...]
Grow Old with Me: Longevity and Senior Living
Surveys tell us 87% of Americans want to live healthier [...]
Maid, Mother & Crone: In Celebration of Women
I love October. There’s a rush to order PSL and [...]
Boxes, Rules, and Senior Living Marketing
If someone gave me a nickel every time a marketing [...]
The Trust Gap for Senior Living
Senior living marketing teams face an endless stream of challenges. [...]
New Beginnings as COVID-19 Ends
The tide is about to turn. As of May 11th, [...]
From Sweetheart to President
Men and women are different. I know, that’s not earth-shattering [...]