Who We Are
Named for the Sabal palmetto, the official South Carolina state tree and a treasured icon, Sabal Group represents the best in omnichannel marketing services. We’re a small, female-owned business led by women who understand the relevance of the past and the potential of the future. President and Chief Strategy Officer, Maribeth Jenkins, brings decades of experience and a passion for senior living and marketing. The rest of the Sabal team is just as passionate about ensuring we meet and exceed expectations for our clients’ needs.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
What We Do
An effective, holistic marketing strategy should give you the ability to reach and convert the right individuals instead of wasting resources on mass marketing to nameless general audiences. Omnichannel marketing gives you the ability to connect with an audience who wants to hear from you. Each step of our process focuses on real people. We know their name, their address, which devices they use, and the solution or information they need. We strategically gather the right data from the best sources, create the right list and scrub it so the information is clean and accurate. The result: your content is deployed in the right way to get their attention.
LISTen: Data Insights Blog
Maid, Mother & Crone: In Celebration of Women
I love October. There’s a rush to order PSL and anticipation of yummy pumpkin pie. In the South, “It’s Fall, y’all” signs are everywhere. Overnight, lawns and front porches are dressed with seasonal and spooky decor. October is just the start of seasonal celebrations, with turkeys and festive trees soon [...]
The Power of Data is in the Results
Data. It’s a simple word but a complex subject. If you meet me and ask what I do, I would tell you I leverage the power of data to help my clients succeed. It’s a good sound bite and true, but it’s just the tip of the iceberg. Since it’s [...]
A MicroModeling Report is a Game Changer
Are you looking for the secret to convincing Baby Boomers to join your senior living community? The hotly anticipated “silver tsunami” of Boomers hasn’t quite begun even as the oldest of them reach their late 70s. But in order to sell them on senior living, your marketing strategy needs to [...]
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