Give Thanks for the Ability to Pivot
It’s no secret most of us are ready for 2020 [...]
A Pivotal Moment
Pivot. Merriam-Webster defines pivot as a “central point, pin, or [...]
Lessons from Teens & Celebs
From what I’ve observed these past six weeks, teens seem [...]
Senior Living is in Crisis Mode
Marketing in the senior living industry creates unique challenges in [...]
#AloneTogether: Facebook Success
If pressed, I’m the first to admit my family has [...]
Connecting with Your Audience
Throughout history, hermits have been the exception. Humans are hardwired [...]
Messaging in the Time of COVID-19
COVID-19 has upended marketing for everyone. As the weeks pass [...]
Marketing during a Crisis
COVID-19. Coronavirus. Pandemic. Shelter in place. Social distancing. Self-isolation. We’re [...]
Positive Action Defeats Fear
COVID-19 is a black swan event, and business as usual [...]
Quiet Within a Maelstrom
Travel bans. School closings. Sports canceled. From Disney to your [...]